λ:? Responsible for tailor-made consumer education activities planning for eCom (T-mall, JD) and Key Account (Kidswant, Red Baby, LeYou, AiYingShi etc) ? Develop consumer education strategy for eCom platform / KC(s) based on insights, market dynamic and performance; ? Work out annual calendar to drive excellent execution with key building blocks (Consumer Campaigns, Key Festival, Regular P-Class / PS, etc.) ? Collaborate with eCom Consumer Marketing and COT teams on P-Class/PS planning & execution for NUA acquisition with eCom platforms / KC(s). ? Deep understanding on eCom market dynamic, lead cross functional teams to pilot new initiatives as well as activities model exploration ? Develop user experience solutions and NUA program to highly engage and drive conversion. ? Continuously analyze the platforms competitiveness and position, works together with regional team for excellent execution aimed at strengthening MJN Professional education.? Analyze P-Class / PS efficiency to recommend further activity plans. :? University Graduate or above ideally in a business related subject ? 8+ years of working experience in PNE / consumer education with leading team experience. ? Able to translate market trends into business opportunities and specific actions ? Strong leadership and interpersonal skillsDcapability of building strong working relationships and influencing consumers and internal teams ? Strong commercial understanding of business issues/opportunities. ? Demonstrated success in A&P management, budget delivery and growth momentum. ? Proven ability to be flexible, multi task and drive key projects in a fast paced, high demand environment. ? Strong analytical skills with ability to develop strategies, tactics and measurable implementation. ? Fluent in both English and Mandarin.
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- 所属行业:食品、酒业、饮料、茶业、乳业、盐业等
- 所在地区:广东-肇庆市
- 联系人:黎先生
- 手机:会员登录后才可查看
- 邮箱:会员登录后才可查看
- 邮政编码:526040
工作地址
- 地址:肇庆市