Key Responsibilities:
1Build and maintain strong relationships with global media outlets, PR agencies, and top-tier journalists across technology, lifestyle, healthcare, and other relevant verticals；
2Develop and execute integrated PR strategies that align with Soocas business objectives and drive brand visibility across diverse platforms, including print, digital, broadcast, and podcasts；
3Craft compelling brand intro deck that communicate Soocas value proposition, product positioning, and brand promise in a way that resonates with target audiencesCreate and pitch impactful communication materialsincluding press releases, case studies, media kits, and story anglesto secure consistent earned media coverage；
4Research and identify relevant industry trade shows and events in the USmarket; support planning, coordination, and media engagement efforts；
Conduct interviews with real users to uncover authentic stories and provide insights that shape brand narratives and communication strategies.
Qualifications
1Bachelors degree in Marketing, Communications, Public Relations, Journalism, English, or a related field；
2Internship experience in public relations, media strategy, or communications is preferred；
3Exceptional written and verbal communication skills in English, with the ability to adapt messaging for different audiences and channels
4Strong network or proven experience collaborating with mainstream/tech/healthcare/fashion publications, professional media outlets, and industry analysts is highly desirable；
5Demonstrated ability to work strategically while executing hands-on PR activities in fast-paced environments.

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